Author

Sofia Willis is the founder of Micorner, a creative studio where she brings together embroidery, design, and meaningful storytelling art. With a bachelor’s degree from the University of Art and 10 years experience working at Etsy as a designer, writer-editor, and DIY editor, Sofia Willis has developed strong expertise in visual craft. She has created hundreds of embroidered pieces, built signature styles, and collaborated with several brands. 

Sofia Willis - Founder and Creative Director of Mincorner

Sofia Willis - Founder & Creative Director of Mincorner

Introduction about Sofia Willis

Hi everyone, my name is Sofia Willis - founder of Mincorner, a creative studio dedicated to embroidered apparel and storytelling through craft. With a background in design and years of experience working hands-on with embroidery, I’ve developed a deep appreciation for how a single stitch can transform a simple garment into something expressive, artistic, and meaningful.

Career Journey, Expertise & Creative Approach

Educational background: Bachelor’s degree with good honors at the University of the Arts.

Professional timeline: During my 10 years working for Etsy, I served as designer, writer-editor and DIY editor.

During my 10-year tenure at Etsy, I contributed as a designer, writer-editor, and DIY editor, leading projects that reached thousands of customers worldwide and earning recognition for innovative content and editorial excellence. Currently, I work as a freelance writer and editor, covering topics across art, craft, animals, community, environment, and human-centered stories. My work has been featured in leading online creative platforms, highlighting both my expertise and passion for meaningful storytelling.

My journey began with a passion for handmade details and visual design. Over the years, I honed my skills in both traditional and machine embroidery, collaborating with small makers, independent brands, and creative studios. Founding mincorner was a natural step, an opportunity to create a space where craftsmanship, creativity, and modern aesthetics come together.

Expertise & Creative Approach - Sofia Willis

I specialize in conceptualizing and producing embroidered shirt designs that blend clean visual identity with fine craftsmanship. My approach focuses on:

  • Precision in stitch technique and fabric selection
  • Thoughtful design rooted in storytelling
  • Balancing traditional craft with contemporary style
  • Creating durable, high-quality embroidered pieces that carry emotional value

Whether I’m working on a custom piece or a full collection, I prioritize clarity, creativity, and craftsmanship in every detail.

Expertise & Creative Approach - Sofia Willis

Expertise & Creative Approach - Sofia Willis

Notable Projects & Achievements

Throughout my career, I’ve:

  • Designed and produced hundreds of embroidered apparel pieces, many of which became bestsellers in niche creative markets
  • Developed signature embroidery styles that blend illustrative detail with wearable minimalism
  • Led collaborations with small brands and creative communities to bring unique embroidered collections to life
  • Built Mincorner into a trusted studio known for quality, originality, and thoughtful craftsmanship

These projects reflect my dedication to elevating embroidery from decoration into a form of personal expression.

Values & Creative Philosophy

At the heart of my work is the belief that embroidery is storytelling. I value:

  • Authenticity: Every design should reflect genuine inspiration
  • Craftsmanship: Quality and precision are the foundation of great work
  • Individuality: Embroidery should help people express their unique style
  • Sustainability: Choosing materials and methods that honor both craft and environment

These principles guide every piece I create at mincorner.

Connect & Contact

I love hearing from people who share a passion for creativity, storytelling and handmade work. If you like to collaborate, discuss a project idea or simply say "Hello", I always stay here open to meaningful conversations. Feel free to reach out by email or follow me on social media for a glimpse into my creative process.

Let's create something thoughtful, beautiful together.

  • Email: sofiawillis22@gmail.com
  • Residence: 27 Kensington Road, Chelsea, London, UK
  • Profession: Designer, Writer, Editor, Maker, GIF creator
  • Fields: Fashion, Lifestyle, Culture, Animals
  • Conclusion – Personal Brand Summary

As the founder of mincorner, my mission is to create embroidered apparel that blends artistry, quality, and personal expression. With a commitment to thoughtful design and meticulous craftsmanship, I aim to build pieces that resonate deeply—garments that don’t just look beautiful but tell a story. mincorner is more than a brand; it’s a creative space shaped by passion, detail, and the belief that every stitch carries meaning.